You’re an artist, you’re inherently creative.
Marketing is creative.
Your creativity is your marketing.
Your story, your music, your values, your brand, all of this is your marketing.
So I want you to learn marketing for yourself so that you are fully independent and in control of your music business.
Step 1: Build a funnel
You need to build a funnel in order to effectively engage with your audience.
Think of it as your business model.
Here is a FREE PDF to help you build out your marketing funnel.
Step 2: Understand your audience
Once you have your funnel down, you can really dive deep into who your fans are.
This will give you great insight as to who cares the most, your superfans.
Step 3: Engage
As you share your content and your stories with your audience, be sure to use call-to-actions that invite them to engage with your content.
This will deepen the connection between you and your fans on an individual basis.
Step 4: Promote
As you continue to do the above steps, promoting your releases will only get easier.
Every story you tell, every update you send, is an opportunity to use a call-to-action to promote what you are currently promoting.
Step 5: Sell
As with Step 4, selling stuff will be merely a matter of sending an email.
The more you cultivate your audience, the more they will buy things from you.
Rinse and repeat.