In this article, I explain what a brand is and how you should build it as a music artist or producer.
What is a brand?
A brand is more than a logo or any graphic art.
The brand is everything
It’s the feel that’s consistent in the marketing, through the product, through everything.
Apple’s feel is consistent. The website, the products, the design, the packaging, everything.
It’s the language that consistently tells you their values. And the people who resonate with those values the most, are the superfans who buy everything.
As an artist, your brand is your story
Your story is what your fans will tell their friends and convert them into fans too.
So when you are doing your marketing, think less sales, and more brand-building.
Hope this helps.