People talk a lot about marketing music, but few actually dive into what makes good marketing good marketing.
The copy IS the marketing.
It’s what makes the things happen.
It’s what motivates the audience to take the action you want them to take.
It’s what triggers the limbic resonance in their brain.
Therefore, writing better copy equals better marketing.
So here are some tips to help you improve your copywriting today.
Tell a story
Captivate your audience with storytelling.
This could be something as small as something that happened today, your life story, or anything in between.
Once you’ve garnered their attention with your tale, you then have the opportunity to funnel them further into your world with a call-to-action.
Use a call-to-action
Ask a question, promote a product, whatever it is, you will need to use a call-to-action to make it happen.
This song is about trying times for me and my family.
If this is something you can relate to, then this song is for you.
Do you have another song that helps you through such matters?
Feel free to share in the comments.
Debut EP ‘Choosing’ Out Now. Stream or buy today. LINK.
Start a conversation
This will increase engagement and foster community around your brand.
Use copy that will trigger a discussion within your audience.
Address the audience directly
Let’s say you make rock music targeted (quite sensibly) towards rockers.
Then you could open your copy by addressing them as such.
This one is for you.
For all the rockers who haven’t rocked in too long.
Write as you speak
Especially if your artist brand is built around you and your personality.
Writing as you speak keeps you authentic and will resonate more strongly with your ideal audience.