People talk a lot about marketing music, but few actually dive into what makes good marketing.
The copy IS the marketing.
It’s what makes things happen.
It’s what motivates the audience to take the action you want them to take.
It’s what creates limbic resonance.
Writing better copy equals better marketing.
So here are some tips to help you improve your copywriting today.
Tell a story
Captivate your audience with storytelling.
This could be something as small as something that happened today, your life story, or anything between.
Now that you have their attention, you can funnel them further into your world with a call-to-action.
Use a call-to-action
Ask a question, promote a product, whatever it is, you will need to use a call-to-action to make it happen.
This song is about trying times for me and my family.
If this is something you can relate to, then this song is for you.
Do you have another song that helps you through such matters?
Feel free to share in the comments.
Debut EP ‘Choosing’ Out Now. Stream or buy today. LINK.
Start a conversation
This will increase engagement and foster community around your brand.
Use copy that will trigger a discussion within your audience.
Keep it concise
People often fall into the trap of thinking more is better.
When it isn’t.
Great copy gets the message across in the fewest words possible.
Address the audience
Let’s say you make rock music targeted towards rockers.
Then you could open your copy by addressing them as such.
This one is for you.
For all the rockers who haven’t rocked in too long.
Write as you speak
Writing as you speak keeps you authentic and will resonate more with your ideal audience.
Be Bold. Don’t Hedge.
This is a big one.
I help my clients with this all the time.
It’s normal to be insecure when promoting yourself.
But you gotta write with confidence.
If you don’t speak confidently about what you are doing.
You can’t expect anyone else to get on board.
Be bold. Don’t hedge.
Image: Hemingway Editor reminding us to write with confience
Tools to help you write better copy
Excellent for spelling and grammar checks.
Great for helping make your copy more readable. Here is a video tutorial about it.