Through my work with my artist clients, there are a handful of big lessons that I would like to share with you.
Playlists don’t create fans
I’ve managed enough Spotify Artist accounts at this point to know this.
You spend a bunch of money and calories getting on loads of playlists.
And you get thousands of monthly listeners, for one month!
Then it plays out.
Because playlists are transient.
You get on them for a week or month at a time, which isn’t enough time to build brand with the audience.
Vanity metrics are just that
They don’t pay the bills.
And that’s an understatement!
Focus on the 1s and the 0s will follow
Your audience is a set of individuals.
It’s easy to forget that, isn’t it?
Think beyond releases
Don’t get hung up on making every release successful.
Once it’s up, it’s up forever.
Focus on audience building.
Because if you do that, releasing gets easier, because you’ve already done the work.
Campaign in perpetuity
Same point as before.
Always be building audience, then release to them directly
Less is more
My inbox gets a lot of press releases and music pitches.
I don’t really know why.
But most of them get instantly deleted because they are just too long and have way too much copy in them.
Get the message across in the fewest words possible.
This is how you don’t spam.
When reaching out to someone who you’re hoping to put you on, simply say hello, that you have something that might interest them, and ask permission to share more.