Niche is the new mainstream
I read this on a Mark Mulligan tweet.
And got excited because it encapsulates a concept I’ve been dying to get out there.
People assume you have to be mainstream to be successful.
That the mainstream is the only path.
When the internet is actually built for the niche, not the commercial.
Here is the story Mark was promoting.
They’re two of over 2,000 members – fans who pay a monthly fee and, in return, get access to exclusive content from Sheffield metalcore band While She Sleeps.While She Sleeps: Why I spend big subscribing to my favourite band — BBC News
It points to a story where patrons are paying good money to support their creator.
This is what I am talking about.
It’s about the vertical now, not the horizontal.
It’s about depth of audience, not width.
It’s about fans, not followers.
It’s about niche, not mainstream.