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What is Permission Marketing?

Christopher Carvalho

It’s basically what it says on the tin, marketing to those who have permitted you to do so.

Think about when you opt-in to a mailing list.

You are consciously permitting the marketer to promote to you.

This is huge.

This requires a level of trust.

And trust is the highest form of authority.

This is why direct marketing methods like email work.

Because you’re targeting only those who have permitted you to.

Get started with our FREE PDF.

Image by 🎄Merry Christmas 🎄 from Pixabay

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