What is Permission Marketing?

It’s basically what it says on the tin, marketing to those who have permitted you to do so.

Think about when you opt-in to a mailing list.

You are consciously permitting the marketer to promote to you.

This is huge.

This requires a level of trust.

And trust is the highest form of authority.

This is why direct marketing methods like email work.

Because you’re targeting only those who have permitted you to.

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