Labels do it.
So you should, right?
What labels do doesn’t automatically make what you should do as an indie.
Especially in this case.
In this article, Tony makes great points about why labels do it.
But I would make the case that you shouldn’t.
Because the labels will be making a lot of noise on Fridays anyway.
So releasing on a “quieter” day makes more sense.
Supply and demand, right?
So when should you release?
Whenever you want to.
If you’re doing your marketing properly, it won’t matter anyway.
Because you would have already cultivated the audience.
And delivered the release to them directly.