Emerging artist ROOKES documents her love/hate relationship with pop music in new YouTube series #popnotpop
Watch Episode One now: https://www.youtube.com/watch?v=tNNsWTRt8G4
Pop music is one of life’s greatest wonders — so why does it stress us out so much? That’s one of the questions singer songwriter Rookes will be trying to answer in #popnotpop, a new YouTube series that explores her volatile and complex relationship with pop music.
And there’s good news if one of your hangups on pop is its reliance on smoke and mirrors, because Pop Not Pop also chronicles the creation of Rookes’ debut album, a no-holds-barred and winningly transparent move that’ll allow fans a glimpse of the creative process. Says Rookes: “As well as seeing me reveal my secrets as a pop artist who doesn’t in fact always love pop music, you’ll be able to watch me make a pop record in real time.”
The honesty of Pop Not Pop will come as no surprise to anyone who’s heard Rookes’ EPs Liminal and The Game And The River, which won fans with their lyrical directness and fearless exploration of queer-female identity. In Episode One Rookes ponders her past relationship with pop, from initial engagement as a kid, through an off-and-on relationship through her teens, then into adult life and the realisation that for all her resistance over the years, she’s become a ‘pop’ artist herself. And a rather good one, as it turns out.
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Christopher Carvalho runs Unlock Your Sound helping up-and-coming indie artists create and strategically release their music.