Unlock Your Sound is an artist self-development platform

Access a bundle of free resources to help you create and release your music

Featured Content

The hall of fame

DIY Diaries: Cheri Lyn

Cheri is a savvy DIY artist who uses an array of digital marketing skills to foster her fan base. We find out how she got started, how she leverages social media, and pearls of wisdom for budding artists.

Storytelling for Musicians

Whenever you ask yourself…“How can I promote XYZ?” The question should be…“ What’s the story behind XYZ and how can I tell it to my audience?”

How RAVEN connects with fans on the blockchain

Today we interview music artist and producer RAVEN who is making a splash in the crypto world.

Email Marketing for Musicians (Including FREE PDF Guide)

In this guide, we discuss the importance of email marketing and how to get started building a list of superfans.

ISWC vs ISRC — What’s the difference?

This article explains the difference between ISRC and ISWC and where to get the right codes for your music.

What is a waterfall release and how is it done?

A waterfall release is where a string of singles are released, each one building into an EP or album as they come out.

The Music Marketing Funnel — The journey from follower to superfan

In this article, we discuss how the concept of the marketing funnel can be applied to you and your music.

How to find music blogs and playlists to submit to

In this article, I share with you some of my favourite ways to find blogs and playlisters to submit your music to

Types of Music Royalties (Including FREE PDF Guide)

This guide is designed to help you understand where your music royalties come from and how to collect them

Stereo, Mono, Mid, Side, Panning, and Imaging Explained

What is stereo and how does it work? Stereophonic sound explained including Mid/Side, Mono, Sum, Difference, Panning, and Widening.

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