Music production and marketing resources for the do-everything-yourself operation
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How to find curators and influencers to submit music to
In this article, I share with you some of my favourite ways to find bloggers, influencers, and playlisters who are looking for new music. Hype Machine Hype Machine indexes music blogs and curators around the world. If you manage to get a feature on a blog that’s indexed by HM, your track will make it […]
Types of Music Royalties — How to collect them all
If you are a music artist, and you write your own songs, you are entitled to 200% of the royalties. 200%?! How is that possible? This means you are entitled to 100% on each side of the pie. 100% on the artist side (sound recording / master), and the other 100% for the underlying composition […]
What is direct-to-fan marketing?
It’s what it says on the tin. Marketing directly to your audience, bypassing anyone in the middle. How it’s done Garner awareness Funnel the attention with a call-to-action Nurture audience Promote releases and products Rinse and repeat The above steps are your marketing funnel. HERE is a free pdf and HERE is a free mini […]
7 Copywriting Tips for Marketing Music
People talk a lot about marketing music, but few actually dive into what makes good marketing. Copy. The copy IS the marketing. It’s what makes things happen. It’s what motivates the audience to take the action you want them to take. It’s what creates limbic resonance. Writing better copy equals better marketing. So here are […]
[VIDEO] Copywriting and using a call-to-action
In this video, I talk to Udemy Best Seller Tomas George about using a call-to-action to foster engagement. A clip from the Copywriting For Creators Course. Preview more of the lectures HERE Sign up to Labs for a bundle of free resources to help you create and release your music
Podcasting to promote your music
Podcasts are blowing up right now. And it’s of no surprise really! It’s like having radio without all the layers of production and it’s available on-demand. And it’s such a diverse medium. There are podcasts that are 5 mins long that deliver bitesized bits of info. And there are others that are like being a […]
Fans > Streams
Through my work with artists, I’ve found that there are two different approaches to building a music business. Though the difference might sound subtle, it makes a world of difference in the direction it sends artists. Going for streams Let’s assume that your stream count is the most important thing. The next step for most […]
Bandcamp + Streaming — Album Release Strategy
This strategy is designed for indies releasing an album on Bandcamp and streaming platforms. This is a fan-first tactic that delivers the most value to the most-valuable-player. The idea is to use your Bandcamp profile as a landing page for your campaign, allowing you to deliver to real music fans first, collect emails, and foster […]
What is a waterfall release and how is it done?
A waterfall release is where a string of singles are released, each one building into an EP or album as they come out. Streaming has done away with any set in stone ways to release music, and the waterfall strategy is an outcome of that. So if you’re stuck as to whether to release a […]
MLC vs Harry Fox — What’s the difference?
So you’ve heard of The Harry Fox Agency, and more recently The Mechanical Licensing Collective (MLC). But understandably you’re confused as to who does what. So here it goes… What is the MLC and why does it exist? Put simply, the MLC’s job is to collect royalties for songwriters and publishers from the DSPs such […]
What does a music publisher do?
A music publisher is simply in the business of handling and exploiting musical compositions (aka musical works / songs). This includes, but is not limited to: Collecting royalties Securing sync opportunities Setting up co-writes And generally sourcing opportunities for the songwriters they represent. How is this different to a record company? Record companies deal with […]
What is a publishing admin company and do you need one?
In contrast to a traditional publishing company, a pub admin manages your musical works for you without giving over control. They’re typically more flexible than traditional deals and allow you to retain ownership of your songs. If you write and distribute your own music, then using a pub admin in tandem with your choice of […]
Recording in the stones of Stonehenge
I get a call. It’s my good friend Daniel. He says it’s a location recording gig. At Stonehenge. In the stones of Stonehenge. Obviously it was a yes. The event was Stonehenge 100. Fast forward to the big day. It pours it down. So everyone from every broadcaster there ran underneath a big canopy. There […]
LANDR vs Real-Life Mastering Engineer — What’s the difference?
LANDR is an automated mastering tool. A mastering engineer is a real person. Both will give you master files. And you might like either of them, or even both! But there are some distinct differences especially in the service being provided. A major difference is the fact that you can talk to a mastering engineer. […]
FREE Mix and Master Starter Guide
If you’re an artist or producer trying to better understand mixing and mastering concepts, then this free mini course was designed for you. Here you’ll find a handful of video lectures to help you better mix and master your own music from home. Lectures include: The difference between mixing and mastering Equalisation explained Dynamics explained […]
Producing Bass Tracks Remotely: A Project Analysis By Minutes to Midnight
Working remotely has become an accessible and relatively easy way to collaborate for musicians. In this article, Minutes to Midnight exposes his process for producing effective bass tracks for clients.
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