Hi, I’m Christopher. I run Unlock Your Sound — an online resource for artists, producers, and industry professionals.
I have worked with brands including Tunecore, Distrokid, LANDR, Pirate Studios, Sound Intermedia, Tempa Records, The London Sinfonietta, ACM, MySphera, and Music Ally.
More recently, I am the founder of Songcards, where I'm making digital music collectable again. At the same time, I work as a Senior Lecturer and Content Writer at The Academy of Contemporary Music in London.
I’ve had the pleasure of working with amazing talent including Labi Ramaj, Elisabeth Elektra, VARGENTA, Nocturnal Bloodlust, Evoletah, Peter Ngqibs, Christian Prior, Ophelia's Eye, Cheri Lyn, Simone Silvestroni, Gerald Duchene, Tomas George, and many others.
I write about the music business, production, and marketing and I am a Udemy Best Selling Instructor.
You can learn more about my work on my personal site.
It started as a very broad concept. I had an abstract vision in mind but it’s taken years to refine and articulate it.
In the beginning, we were helping artists with their audio. As we would work on their music, I would ask them what their goals and intentions were. Many of our clients didn't have a solid answer to this question. At best, they were going to upload the music to Soundcloud and post about it on Facebook.
It became clear to me that artists needed help organising these thoughts.
At the same time, DIY music distribution was emerging, but it was still a new concept to many. Some didn’t even know you could get on Spotify without a label! So I would help musicians through the process of distributing and releasing. And from there, the branding, through storytelling, to direct marketing.
With a view of helping musicians unlock more value out of their social media efforts, I am building a way for them to sell their music as digital music collectibles via the link-in-bio.
You can learn more about that here.
Best Selling Logic Pro X Course on Udemy
Best Selling Music Marketing Course on Udemy
DIY Marketing Guide for Hypebot
History of Vinyl piece for Pirate.com
Best Distros for Independent Artists piece for Pirate.com
Virtual Reality Experience for Stonehenge
I got in touch with Christopher Carvalho after a recommendation from a very well known YouTuber. So I followed him on Social Media where he was posting daily very valuable information for up and coming artists which was very vital and a very big help for me. After I got in touch with him, we started working together. I was working on my first song for a whole year and couldn’t finish it. After I talked with Chris he immediately knew what to do and we set up a goal, suddenly I managed to produce 5 songs in just 8 weeks! So I made this EP called Pure which started my whole carer. Now 6 years later, I have over 9 million streams, signed a contract with the world's biggest Dance Label Spinnin Records, performed at the biggest festivals here in Norway and am about to warm up for Tiesto concert in December! This is all thanks to Chris who put in so much time and energy with helping me, something I will never forget. He is a very genuine guy and very passionate about what he is doing ~ Labi
I have worked now with Chris since 6 years. He is my Mentor, my coach, my Source of key knowledge, my music Google, my mumber one motivator and also my biggest challenger. I wouldnt be where I am today in my career without his support ~ Cheri
I've first gotten in contact in with Chris via Musosoup when my band released our first single in June 2020. Chris liked our music and included us in some playlists. Soon after, we began exchanging about music and the industry and I had some calls with Chris in which he gave me great tips and guidance for the band. He has and still is very helpful and supportive and you feel that he not only has a great knowledge in the music industry and marketing but also a genuine interest in the people he works with. Also he offers very fair and flexible solutions for all budgets and needs. If you are looking for someone to help you with your band, Chris is a great guy to go to! ~ Corrine
One of the most passionate people I have ever met ~ Adam
Chris is so knowledgable and insightful about how to cut through the noise as an independent artist ~ Tony
A super star in diy biz ~ Cheri
Very practical and useful tips and tricks from Tomas and Chris.. This will definitely help to establish a decent artist promotion structure with several social media and networking examples. Recommended! ~ Guven
Christopher has managed the release of my debut concept album in 2019. A complex story with multi-faceted messages, it was delivered with precise efficiency and human touch, through the use of multiple channels and the build-up of a small but passionate fan base. Christopher is an artist manager with an incredible passion for the music business. One of his major strengths is the ability to find the way artists can achieve their goals through thoughtful use of cross-disciplinary content creation. Christopher is an optimist, striving for creatively solving problems within the modern music industry. ~ Simone
Having worked with Chris for sometime, both directly and as part of a wider team, I find his attention to detail when training other people really remarkable. He is able to read individuals and groups accurately and adapt his teaching styles to fit them. He is an enthusiastic member of a team and is always looking to encourage positivity amongst those around him. ~ Leanne
Christopher is a highly motivated professional with an unrivaled determination to succeed. He is personable, helpful and always prompt with communication. ~ Matthew
Chris is quick to adapt to change, and often first to embrace it. He has an intuitive understanding of technology and is able to share that understanding clearly and to a broad range of audiences. ~ John
Very clear and useful tips for music marketing ~ Richella
This was an overall outstanding Internet / Social Media Marketing course… I really enjoyed it, and I think I’ll be able to apply much of what I learned. So, I’m very pleased… thank you!!! ~ Mark
What a fantastic course! These guys cover everything! I thought I was going to get the same old social media lecture everyone else and their cousin gives. Nope, I got information I have not heard anywhere else. Practical, good advice. I have so much more to consider now that I’m going to retool my approach to marketing my own music. Thanks guys, y’all rock! ~ Ben
A very useful and informative course. I would highly recommend this to all interested in the music business ~ Andrzej
I found new ways to market and brand my ideas. I’m glad I purchased this course. Marketing and promoting also understanding The Business Of Music quickly and concisely, a must if you are an indie artist ~ Johanan
Thanks a lot, sir Tomas and sir Christopher for this wonderful course, now I am fully confident about how the music business works and can now launch my career in the industry with the understanding of it. I am certain that with this knowledge of how to do music business the right way, I will be successful in it, and I will always remember that I was thought by great legends ~ Wisdom
Very helpful course for independent artists.. thank you so much ~ Saachin
Well made and good information in there. I’ve already had some courses about music distribution and still got a lot of information out of this one ~ Ulrich
I’m enjoying the course so far and have already used some of the tools suggested. His voice is easy to listen to and very clear instructions. Keep up the good work guys! ~ Debbie
Interested in working with me and my team? Click HERE.
UNLOCK YOUR SOUND LTD is a limited company registered in the UK
The source code of this website is available on GitHub.