We're excited to bring you this new podcast in partnership with the good people at MySphera.
Out now on the Unlock Your Sound Substack
Dive in to episode 1
→ Old music is always new music to someone who’s acquainted with it for the first time
→ Kate Bush’s “Running Up That Hill” got a second life when being re-introduced on Stranger things, and picked up on TikTok!
→ Keep being creative about introducing your entire catalog
→ Look on your new releases as part of your entire curation process
→ Your Superfans are the ones to be found in your back catalog, they are the ones who’re walking a mile with you
→ Catalog Marketing is Storytelling - which is focused on the long term brand building
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