In this article, I share with you some of my favourite ways to find bloggers, influencers, and playlisters who are looking for new music.
You can also download a FREE PDF version of this guide so you always have it to hand!
Hype Machine indexes music blogs and curators around the world.
If you manage to get a feature on a blog that’s indexed by HM, your track will make it on its database.
The more blogs that write about your song, the higher it can land on their chart.
Hype Machine aggregates all the articles that feature each song and organises them into a single entry in its database.
You can check out the sites they index here: https://hypem.com/sites
If you’re using Submithub, you can filter the choice of blogs to ones that are “Listed On Hype Machine”.
I would couple this with their ‘premiere’ option, which means that whichever blogs says yes first, gets to be the first to share.
Any other blog after that can still choose to feature it, but only after the premiere has been and gone.
The Indie Bible
The Indie Bible is a great resource for artists and managers.
It gives you access to a huge database of curators who want new music.
The package includes guides on how to approach them alongside lots of handy music industry advice.
Submithub is a platform that connects you to music curators and social media influencers.
The site was developed and founded by Jason Grishoff.
The app allows you to submit to reviewers that might like to feature you on their blog, playlist, or channel.
Submithub’s standard credits are free to use. They give you 2 every 4 hours.
Premium credits come with a guarantee of a listen and allow you to submit to more people.
The curators there are more incentivised to listen to premium submissions.
This is how they make their money.
Submithub also has a cool feature where you can earn premium credits. Check out Hot Or Not.
How to filter the blogs down to those ‘Listed on Hype Machine’.
More recently, Submithub allows you to submit to Instagram and TikTok influencers.
Here are Submithub’s recommended strategies for social media coverage.
You can even make special requests so that your music is the focal point of their posts!
I started using Musosoup recently and it has proven useful for getting the music to people who are keen to promote it.
The process is that you upload your music, then anyone interested will make an offer.
Their model is different to Submithub and worth consideration.
A major difference here is that your money only goes to those who promote it.
Whereas with Submithub you are paying for consideration.
MySphera is yet another platform for artists to send music to influencers.
I recently started a campaign and got in a couple of playlists out the gate.
Reddit is a great place to share and discuss music, but you don’t go in there spamming.
Reddit etiquette (aka reddiquette) is a thing.
Follow a bunch of cool music subreddits and only post in a way that’s compliant with the sub.
Reddit groups have their own rules. So be respectful, otherwise you’ll get banned on your posts will get deleted.
Here is a list of music subreddits to get started.
Instagram / Twitter
I’ve approached many curators on Instagram and Twitter.
I do this by using the search tool.
Searching keywords such as “indie” or “alternative rock”, adding the accounts that show up, and sending a soft DM like below.
“Hello, are you accepting submissions at this time? I have some new music that might be a good fit for you. Thank you.”
Sometimes they will feature an email address on their bio, or a link to their own website and submission form.
Be sure to keep and eye out for all of this info!
This social media platform (by design) is a great way to expand your professional network and promote your content.
You can, for example, search people by their job title (e.g. Music Journalist), and connect with them that way.
What I advise is that you go for quality connections and open a dialogue if you can.
Similar advice as above with IG and Twitter, be polite, ask permission, and don’t spam.
LinkedIn is also great for share Youtube videos. They embed themselves in the feed!
Feedspot aggregates popular blogs and websites. For example, here is a list of the Top 200 Music Blogs ranked by popularity.
But before you get started…
Absolutely do not go in for the kill on the first message!
Focus on building relationships.
Just spamming your link to people is a waste of their time and yours. Your intent is always visible!