Marketing Funnels for Music Artists and Producers
What’s a funnel?
A funnel is a business and marketing concept used across a wide range of industries.
Funnels consist of layers. I will explain each one in the example of a simple funnel starting from the top.
Top – Followers
This is usually going to be the widest layer of the funnel, but it isn’t necessarily where the money is made.
It’s the brand awareness layer. Everyone here is aware of you.
This could be your Instagram, YouTube or any social media platform.
Everything you do here should be a proxy to the next layer of the funnel, your subscribers.
Middle – Subscribers
This is where you are actually building an audience, not Zuckerberg’s. They’re the ones who are very much “interested” in what you do. They have permitted you to go deeper with them by handing over their email address and name. They want to see and hear more. Make it worth it.
+ Why artists MUST build email lists
Bottom – Fans
Welcome to your music business.
This is where you make the money.
Some examples of things you can sell directly to your email subscribers.
