Old-School Methods Still Work When Marketing Music

Guest post by Chelsea Lamb

Music-based businesses always look for new and improved marketing strategies to increase their brand awareness and sales, but is new always better? Plenty of old-school advertising methods work well, both by themselves and in conjunction with more modern techniques. Here we outline a few.

What Is Your Target Market?

One of the most critical parts of your music marketing strategy is determining your target market and developing pinpointed ads to reach those people. Contact UK notes that your target audience includes those most likely to buy your products or services.

Reaching more people is often expensive. You're wasting your money if your ads don’t find the right people. You need to research who your target audience is and the best ways to reach them. You can use a few methods to identify your target audience more accurately:

• Ask customers how they heard about your company so you can use their answers for more pinpointed marketing m. campaigns.
• Compile data about your current customers and those who see your social media posts and ads.
• Research your competitor’s ad content and placement.
• Use data analytics tools to identify the behaviours of people who visit your website.

Once you’ve pinpointed the specific customers you’d like to reach, you can develop ads that appeal to them. If you own a new business, consider designing your brand with qualities, logos, slogans, and visuals that resonate with these people. Publish your ads in ways likely to be seen by and appeal to these individuals.

Consider Bringing on a Marketing Pro

Now knowing who your target audience is, think about hiring some professionals to aid your marketing efforts. While you will retain your vision and creative outlook, a marketing specialist can help bring some of your ideas to life. When sending examples of what you're looking for (e.g., images, graphics, documents) be sure to use tools like a JPG-to-PDF converter to help minimize file sizes to both retain image quality and make files easier to share. It'll also be easier to edit these files when they're PDFs. You’ll find this solution relatively simple and convenient – here's how you save a PDF on your Mac.

How Can You Combine Old-School Marketing With Modern Advertising?

Before the advent of the internet, music companies had to rely on other marketing methods. Many of these can still be effective today, including:

• Flyers
• Billboards
• Yard signs and posters
• Magnets, pens, and stickers
• Coupons and discounts
• Postcards
• Giveaways
• Cold calls and mass mailing

These advertising techniques used logos, slogans, and graphics to keep company brand names and products in the minds of consumers even if they didn’t promote a specific product. Brand24 points out that brand awareness can make it more likely for people to buy your products if they need to make a future purchase, and it’s as necessary today as it ever was.

To integrate your marketing efforts, you can:

• Use QR codes and social media messaging options on printed marketing materials.
• Encourage customers to review your company on review sites.
• Make video calls rather than phone calls.
• Advertise the same goods in direct mail and mass emails that you do on local deal or coupon websites.
• Use the same graphic in both local and digital marketing campaigns.
• Publish videos and blogs using similar content as you use in printed advertising.

Studies show that people are more likely to make a first-time purchase when they can use a coupon, so including coupons or discounts in all of your marketing campaigns can boost your sales.

What Tools Are Available?

There are many digital tools available to help you with necessary components when you’re preparing your marketing campaign:

• Slogan makers
• Logo designers
• Website design templates
• Design-your-own printed material platforms
• Viral video distributors
• Mass email services
• Social media advertising companies
• SEO keyword lists

If you’re uncomfortable doing these things on your own, you can hire someone to do them for you.

Do You Have New Ideas Now?

Businesses can use various old-school and modern advertising methods and platforms to increase sales and brand awareness. Reaching the right people with targeted advertising designed to appeal to them is a crucial part of a successful music marketing campaign, so do your research and plan accordingly.

Guest post by Chelsea Lamb